Future-proofing BAM for Fairmont
Explore how Scrolleri translated Fairmont Hotel’s expansive brand ecosystem into an intuitive, structured, and future-proof digital platform.
Managing a complex brand ecosystem demands a smart approach. Scrolleri took the lead to transform Fairmont’s static PDFs into an interactive Frontify brand portal – making guidelines accessible, structured, and scalable. Scrolleri provided strategic guidance and launch materials to drive engagement and ensure a smooth transition.
Industry
Hotels & Resorts
Services
Need help digitalising your brand guidelines?
Problem
Fairmont Hotels faced a critical challenge in managing and distributing its brand guidelines. With over 1,000 pages of static PDFs covering various brand elements – including core identity, e-commerce, guest touchpoints, and on-site branding – their existing documentation was fragmented and difficult to maintain at scale. They needed a solution that was efficient, structured, and aligned with their luxury positioning while ensuring brand consistency across global teams.
Solution
Managing an extensive brand ecosystem requires a sophisticated approach. Scrolleri took the lead in transforming Fairmont’s static PDFs into an interactive digital brand portal within Frontify, making their guidelines accessible, structured, and scalable.
Through in-depth consultation, we created a well-structured site architecture, ensuring seamless navigation and intuitive user experience. Fonts, color palettes, and design elements were meticulously integrated to reflect Fairmont’s identity. More than 1,000 pages of static content were digitized into an easy-to-update format, eliminating fragmentation and improving usability.
To accelerate speed-to-market, we implemented reusable templates and structured asset libraries, providing a foundation for future updates without compromising consistency. Our approach also included governance controls, ensuring the right teams had appropriate access while maintaining brand integrity. Training sessions empowered internal teams to manage updates effectively, making Fairmont’s brand platform a future-proof solution.
“Scrolleri have become an extension of our team over the last 12 months. They are always on hand to support and have ensured they are fully immersed in our brand. Nothing is a problem for Scrolleri.”
— Colette Sullivan, Brand manager, Fairmont Hotels & Resorts
Seamless digital transformation
The introduction of a centralised digital brand portal has significantly improved Fairmont’s ability to manage its brand assets across multiple touchpoints. Instead of relying on fragmented PDFs, teams now have access to an interactive and structured platform where guidelines, assets, and updates are stored in one place. This ensures that branding remains consistent across all markets and departments, eliminating outdated materials and misaligned executions. Scrolleri's specialised advisory services provided strategic support to facilitate adoption and engagement.
Optimised workflows & branding
Migrating from a static system to an interactive digital environment has streamlined how Fairmont’s teams access, update, and apply brand assets. Scrolleri’s structured approach to digitizing over 1,000 pages of content means that design teams, marketers, and other stakeholders can quickly locate the information they need, without sifting through lengthy PDFs. The implementation of reusable templates and structured asset libraries also reduces redundancy, allowing teams to roll out new campaigns or branding updates efficiently. The time saved in locating, updating, and distributing brand materials translates into increased productivity and faster execution of branding initiatives.
A future-proof digital brand ecosystem
Fairmont’s new digital brand platform is designed for long-term scalability, ensuring that as the brand evolves, its guidelines can be updated with ease. Unlike static documents that require time-consuming manual revisions, the new system allows Fairmont’s teams to modify and expand brand assets dynamically. User permissions and governance controls have been implemented to protect the integrity of the brand while allowing different teams the flexibility to access relevant assets based on their roles. The combination of accessibility, security, and adaptability makes this platform a future-proof solution that will support Fairmont’s branding efforts for years to come.
