Boosting efficiency for Budweiser
Discover how Scrolleri helped Budweiser migrate their brand guidelines into Frontify, boosting efficiency, consistency and scalability in the process.
Within Frontify, Scrolleri’s team crafted a thoughtful portal architecture capable of meeting the demands of a global brand present in 20 markets by transforming 280 pages of PDFs into beautiful, scalable digital guideline pages, optimized for usability and consistency.
Industry
Food & Beverage
Services
Need help digitalising your brand guidelines?
Problem
Budweiser's internal team wanted to develop a state-of-the-art platform to ensure brand consistency globally. The primary goal was to create a cohesive brand experience worldwide, overcoming the hurdles of central resource limitations and capacity constraints to achieve a unified and impactful brand presence. Despite the resource constraints, the team was determined to implement a solution that not only aligns with their brand's prestigious image but also enhances operational efficiency across diverse markets.
Solution
Creating new efficient workflows can be a huge project. Fortunately for Budweiser, Scrolleri managed the heavy lifting with expertise. Budweiser’s branding agency JKR developed the new brand identity, paying homage to its 140-year legacy with a design rooted in craft and care.
Within Frontify, Scrolleri’s team crafted a thoughtful portal architecture capable of meeting the demands of a global brand present in 20 markets by transforming 280 pages of PDFs into beautiful, scalable digital guideline pages, optimized for usability and consistency.
“Scrolleri made it possible to efficiently and beautifully transform our static brand books into dynamic ecosystems, changing how our brand owners interact with our brand world.”
— Morgan Franklin, Global Director, Partnerships + Relationships at Budweiser
Efficient and accessible brand management
The new digital guideline provides a centralised, dynamic and easily accessible platform for brand strategy, assets and guidance, offering real-time updates and seamless integration with other digital tools and enhanced user experience by enabling quick navigation, direct linking, and improved findability, ensuring users always have access to the most current and relevant content.
Now, Budweiser boasts a comprehensive brand hub that can be seamlessly shared with new hires and current platform users, giving everyone access and guidance to build their brand.
Time and cost savings
While managing complex brand updates in parallel, Budweiser relied on Scrolleri's strategic implementation to keep everything on track. Scrolleri’s efficient approach saved time, reduced costs, and allowed their team to focus on advancing the brand with confidence.
A path to continued success
The Scrolleri team has transformed Budweiser's brand asset management by digitalizing and migrating assets, applying metadata, and designing an intuitive navigation architecture. This has resulted in a state-of-the-art brand portal and DAM that not only meets Budweiser's current needs but also future-proofs Budweiser’s brand governance. The portal offers seamless navigation with robust security and permission settings. With continuous support from the Scrolleri team, Budweiser now has unparalleled control and insight into its creative assets. The enhanced BAM portal streamlines essential functions like searching, downloading, and sharing content externally and gives teams valuable time back to devote to the advancement of their brand.
