Brand Portal transformation
Most Frontify portals start with good intentions and drift into complexity. What began as a clean brand hub slowly accumulates sections nobody maintains, navigation structures that made sense two years ago, and an asset library that's grown faster than it's been governed. Teams stop trusting it and go back to emailing each other for files.
Brand Portal Transformation is for organizations that already have a Frontify environment and know it isn't working as well as it should. We don't start over – we audit what you have, understand what your users actually need, and rebuild the structure around that reality. The result is a portal your teams return to because it's genuinely easier than the alternative.
A portal people understand, trust, and use.
Approach
Our Portal Transformation approach helps you turn a cluttered or underused setup into a clear, intuitive, and future-proof brand hub – whether you manage one brand or many. We start by mapping where you are today and where you want to go. Next, we reshape the portal around your real users and workflows. Finally, we put the new structure into action and make it stick.
Key Benefits
The most immediate result is a portal that's easier to navigate – one where the architecture matches how your users think, not how the content was originally organized. People find what they need faster, confidence in the library goes up, and the volume of "where do I find X?" questions goes down.
Beyond usability, a transformed portal is explicitly designed around your current strategic priorities. We don't just clean up – we ask what the portal needs to do for your organization in the next two to three years and build toward that. That means the structure can absorb new brands, new markets, and new content types without needing another rebuild.
Adoption is the metric that matters most. A portal that looks good but gets bypassed hasn't solved the problem. Our process includes stakeholder onboarding as a core deliverable — not an afterthought – so the teams who need to use and maintain the portal are confident from day one.
Who is this for
This service is for brand and marketing teams at organizations that already use Frontify but feel like they're not getting the value they should from it. It's a natural fit if your portal was set up during a rebrand or onboarding sprint and hasn't been revisited since, if you've absorbed new brands or markets into an existing structure that wasn't designed for them, or if adoption has stalled and you're not sure why.
We focus on three core areas:
1. Understand & Diagnose
Review your current portal structure, content, and usage
Identify pain points, overlaps, and gaps
Align on goals, key use cases, and success metrics
2. Redesign Structure & Experience
Redefine the information architecture and navigation
Simplify and standardize how content and assets are organized
Improve findability and usability so people can quickly get to what they need
3. Implement, Clean Up & Enable
Adapt and migrate existing content into the new, cohesive setup
Configure guidelines and asset libraries to support consistency and control
Onboard your stakeholders so they understand how to use, manage, and evolve the portal
For multi-brands we will also include:
Extended needs analysis across markets, functions, and brands
Dedicated sessions to align stakeholders on roles, ownership, and governance
Clear decision frameworks for what lives where and who maintains it
Governance model for content ownership, approvals, and updates
Recommendations for long-term scalability (e.g. new brands, teams, or markets)
Tailored onboarding for editors, brand owners, and key teams
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