Brand Portal transformation
Transitioning an existing Frontify portal to a more dynamic and future-proofed format by updating content, improving navigation and optimizing usability. Existing content is adapted into a new, cohesive structure. With a focus on consistency, efficiency, and scalability, our services provide a solid foundation for future growth, enhancing brand management and user experience across all touchpoints.
A portal people understand, trust, and use.
Approach
Our Portal Transformation approach helps you turn a cluttered or underused setup into a clear, intuitive, and future-proof brand hub – whether you manage one brand or many. We start by mapping where you are today and where you want to go. Next, we reshape the portal around your real users and workflows. Finally, we put the new structure into action and make it stick.
Key Benefits
Your portal becomes easy to navigate, with a logical architecture that matches how your users actually search for and use content. This reduces confusion and time wasted hunting for assets.
The portal is not just cleaner – it’s explicitly designed around your strategic priorities, use cases, and internal ways of working.
By improving usability and onboarding stakeholders, the portal turns into a daily tool rather than a static library. More people use it, and they use it correctly.
Our Portal Transformation packages are designed for organizations that already use Frontify, but need a clearer structure, better adoption, and a future-proof setup that truly supports the business.
We focus on three core areas:
1. Understand & Diagnose
Review your current portal structure, content, and usage
Identify pain points, overlaps, and gaps
Align on goals, key use cases, and success metrics
2. Redesign Structure & Experience
Redefine the information architecture and navigation
Simplify and standardize how content and assets are organized
Improve findability and usability so people can quickly get to what they need
3. Implement, Clean Up & Enable
Adapt and migrate existing content into the new, cohesive setup
Configure guidelines and asset libraries to support consistency and control
Onboard your stakeholders so they understand how to use, manage, and evolve the portal
For multi-brands we will also include:
Extended needs analysis across markets, functions, and brands
Dedicated sessions to align stakeholders on roles, ownership, and governance
Clear decision frameworks for what lives where and who maintains it
Governance model for content ownership, approvals, and updates
Recommendations for long-term scalability (e.g. new brands, teams, or markets)
Tailored onboarding for editors, brand owners, and key teams